
A wave of adorable, yet potentially dangerous, counterfeit Labubu dolls has infiltrated the market, prompting urgent warnings for parents eager to snag the trendy toy for their children. The immense popularity of these whimsical creatures has created a demand that far outstrips supply, leading to a surge in counterfeit versions readily available online and through less reputable vendors.
The allure of a cheaper price point can be tempting, but experts caution that purchasing counterfeit Labubu dolls could expose children to significant health and safety risks. These knockoffs often bypass rigorous safety checks and can contain hazardous materials or pose choking hazards.
Just how serious is the problem? Authorities have already seized counterfeit toys worth over £3.5 million at the UK border this year alone, with a staggering 90% of those being fake Labubu dolls, according to the Intellectual Property Office (IPO). This demonstrates the sheer scale of the counterfeit operation and the potential reach of these dangerous toys.
The dangers associated with counterfeit toys extend far beyond simple disappointment. A concerning 75% of seized toys failed essential safety tests, highlighting the severe compromises made in their production. These failures include the presence of banned chemicals and small, detachable parts that pose a significant choking risk to young children.
Perhaps most alarming is the discovery of cancer-linked chemicals in some counterfeit toys, even those marketed toward toddlers. This blatant disregard for child safety underscores the importance of vigilance and caution when purchasing toys, especially from unfamiliar sources.
While awareness of counterfeit products is high – with 92% of UK toy buyers acknowledging their existence – cost remains a primary factor in purchasing decisions, according to IPO data. This highlights a dangerous trade-off where parents, seeking to save money, unknowingly expose their children to potentially harmful products.
In response to this growing threat, the Intellectual Property Office is launching its "Fake Toys, Real Harm" campaign, a collaborative effort with toy retailers, local authorities, and social media platforms. This initiative aims to educate parents about the hidden dangers of counterfeit toys and empower them to make informed purchasing decisions.

Helen Barnham, Deputy Director of Enforcement at the IPO, emphasizes the deceptive nature of counterfeit toys: "With counterfeit toys, what you see is rarely what you get. Behind the packaging can be hidden choking hazards, toxic chemicals, and faulty parts that put children in real danger."
She further explains that these products circumvent essential safety checks: "These products have bypassed every safety check the law requires, which is why we’re working with our partners to keep these dangerous fakes out of UK homes."
The "Fake Toys, Real Harm" campaign is a crucial step in raising awareness among parents and buyers about the risks associated with counterfeits. The central message is clear: child safety must always be the top priority.
Barnham's plea is direct and compelling: "Child safety must come first, so we’re urging parents – please don’t let your child be the tester." This poignant statement underscores the potential consequences of purchasing counterfeit toys and the importance of prioritizing safety over cost.
Reports of fake Labubu dolls, sometimes referred to as Lafufus, have become increasingly widespread in recent weeks, signaling a surge in counterfeit production and distribution. Authorities are actively working to intercept and remove these dangerous toys from the market.
Sutton Council's Trading Standards team has issued an alert to residents regarding the rise in dangerous, counterfeit Labubu dolls. The council warns that the brand's online popularity has fueled the proliferation of these fakes, posing serious safety risks, particularly for children.
Trading Standards officers from Kingston and Sutton seized over 230 suspected counterfeit dolls between July and August, demonstrating the scale of the problem within local communities. This proactive action highlights the commitment of local authorities to protecting children from the dangers of counterfeit toys.

The council's warning specifically addresses the choking risk posed by fake Labubu dolls. Due to poor assembly, these dolls often have small, detachable parts such as hands, feet, and eyes that can easily be removed and ingested by young children.
The Chartered Trading Standards Institute (CTSI) offers valuable guidance to help consumers identify counterfeit toys and avoid purchasing potentially dangerous products. These tips focus on careful inspection of packaging, verification of authenticity markers, and scrutiny of the product's appearance.
One crucial step is to carefully inspect the packaging. Look for a UKCA or CE mark, which indicates that the product meets certain safety standards. Also, ensure that the packaging lists a UK-based importer or manufacturer and includes clear warnings and usage instructions.
Genuine Pop Mart Labubu dolls feature specific authenticity markers that can help distinguish them from fakes. These markers include a holographic sticker, a scannable QR code linking to the official Pop Mart website, and, on newer editions, a UV stamp on one foot.
Close examination of the product's appearance can also reveal telltale signs of a counterfeit. Be wary of overly vibrant colors, poor stitching, or an incorrect number of teeth (authentic Labubus have nine).
Exercise caution when encountering "bargains" or significantly discounted prices. Counterfeit toys are often cheaper than genuine products but carry serious safety risks that far outweigh the perceived savings.
Finally, prioritize purchasing toys from reputable retailers and avoid unfamiliar online vendors or third-party sellers on online marketplaces. Sticking with trusted sources significantly reduces the risk of purchasing a counterfeit and potentially dangerous toy.
By staying informed, exercising caution, and following these guidelines, parents can protect their children from the hidden dangers of counterfeit Labubu dolls and ensure a safe and enjoyable play experience.