The truth behind JoJo Siwa’s sexy image overhaul as she shares Love Island-inspired bikini pics & shimmers in Towie glam

The truth behind JoJo Siwa’s sexy image overhaul as she shares Love Island-inspired bikini pics & shimmers in Towie glam

The ever-evolving world of celebrity image is always fascinating to observe, especially when it involves a drastic transformation. This weekend, social media was abuzz with images of JoJo Siwa, the former child star known for her vibrant and youthful aesthetic, looking remarkably different. The photos, capturing her at a wedding in Italy, showcased a sophisticated and undeniably glamorous version of Siwa that left many fans in awe.

Jojo Siwa glowing in a gold dress.

Gone were the signature oversized bows, the brightly colored outfits, and the playful, almost cartoonish makeup that had become synonymous with her brand. In their place stood a confident young woman, adorned in a stunning gold dress, radiating a newfound sense of maturity and allure. This dramatic shift in image has sparked considerable speculation, with many wondering about the driving force behind Siwa's sudden style evolution.

Jojo Siwa smiling at the 36th Annual GLAAD Media Awards in a jacket that says "trans rights are human rights."

Just a few months prior, Siwa's appearance on Celebrity Big Brother offered a stark contrast to her current look. During her time on the show, she embraced bold makeup choices and flamboyant outfits, staying true to the quirky and unconventional style that had endeared her to millions of fans. This makes her recent transformation all the more striking, prompting questions about whether external influences might be at play.

Jojo Siwa and Chris Hughes embracing by the Thames in London at night.

One prevalent theory revolves around her blossoming relationship with Chris Hughes, the reality TV star she met during her stint on Celebrity Big Brother. The pair quickly became inseparable, navigating a long-distance romance and seemingly influencing each other's lives in profound ways. Could Hughes be the catalyst for Siwa's newfound sense of style and self-expression?

A person in a blue bikini bottoms and pink trim relaxing on a sun lounger, with a bright blue sky and lush green hills in the background.

Indeed, observers noted how Siwa's style has moved away from her trademark wacky wardrobe, a shift which may reflect a desire to align herself with the kind of woman Chris Hughes typically dates. Hughes' former flames include Olivia Attwood, a glamorous model, and Little Mix's Jesy Nelson, known for her edgy and stylish looks. It raises the question, is JoJo undergoing a transformation that she feels aligns more closely with her partner's preferences?

Chris Hughes in a black tuxedo and Olivia Attwood in a strapless blue gown at the National Television Awards.

The internet has been flooded with opinions on Siwa's makeover, with some fans praising her newfound sophistication and others expressing nostalgia for her signature youthful charm. "This genre suits her really well," one fan commented, while another exclaimed, "What JoJo Siwa era is this?!" The mixed reactions highlight the inherent challenges of reinventing one's image in the public eye, especially after establishing a strong and recognizable brand.

Jojo Siwa in a purple satin dress with butterfly details and purple heart emojis.

To shed light on this fascinating phenomenon, sex and relationship coach Louella Alderson weighed in on the potential motivations behind Siwa's dramatic transformation. She explains that new relationships often lead to self-discovery, revealing aspects of oneself that may have remained unexplored in the past. In Siwa's case, her relationship with Hughes may be empowering her to embrace a more mature and confident version of herself.

Jojo Siwa takes a mirror selfie in a purple dress.

Alderson further emphasizes that Siwa, having grown up in the spotlight since the age of nine, is now asserting her adulthood and expressing a desire to be perceived as more than just a child star. This transformation can be seen as a powerful statement to both the public and to Hughes, signaling her readiness to embrace new experiences and shed the limitations of her past image.

JoJo Siwa wearing a bedazzled eye mask, white and red striped jacket, and black skirt for "Celebrity Big Brother."

This transition is not merely about aesthetics; it represents a profound personal evolution. Siwa is actively shaping her identity and aligning her outward appearance with her internal sense of self. According to Alderson, she feels "excited and sexier" in her new outfits, embracing a persona that reflects her current state of mind and aspirations.

JoJo Siwa posing in a pink, sequined jacket with green slime details and an orange skirt at the Nickelodeon Kids' Choice Awards 2017.

The shift in style can be viewed as Siwa stepping into a "higher version of herself," intentionally crafting a new identity that aligns with her evolving values and desires. By shedding her childish looks, she is not only creating a new image but also fostering a sense of belonging and self-acceptance. This process of reinvention is empowering her to feel more sophisticated, sexier, and ultimately, happier than ever before.

JoJo Siwa in a rainbow-colored, sparkly outfit at the TikTok Awards.

While some speculate that Hughes might be directly influencing Siwa's style, dating expert Jacob Lucas offers a different perspective. He suggests that Siwa's "glow up" is a natural consequence of being in a happy and healthy relationship, where mutual inspiration and support foster personal growth. In this context, Siwa's transformation could be attributed to the positive influence of her partner rather than a deliberate attempt to conform to his preferences.

JoJo Siwa and Chris Hughes cuddling on a pool float while eating fruit.

Lucas emphasizes that a supportive partner will offer compliments and appreciation, boosting confidence and leading to positive outward changes. This newfound confidence can manifest in various ways, including adopting new fashion styles or embracing healthier lifestyle choices. The key is that both individuals inspire each other, creating a dynamic environment for personal enhancement.

Jojo Siwa glowing in a gold dress with a cape-like sleeve and gold heels, leaning against a stone railing.

Confidence, Lucas asserts, is an incredibly attractive quality, and a partner who helps foster self-assurance plays a crucial role in helping an individual become the best version of themselves. In Siwa's case, Hughes' unwavering support and admiration may be empowering her to explore new facets of her personality and express herself in ways she previously felt constrained to do.

Interestingly, Hughes himself has stated that he has no intention of influencing Siwa's wardrobe. He emphasizes that he fell in love with her as she is, embracing her unique quirks and individual style. He even expresses affection for her signature rhinestones, viewing them as an integral part of her identity.

Hughes' perspective highlights the importance of acceptance and appreciation in a healthy relationship. Rather than seeking to change his partner, he cherishes her individuality and supports her personal choices, regardless of whether they align with conventional expectations. This unwavering acceptance may be the very foundation upon which Siwa feels empowered to explore and express herself authentically.

Ultimately, JoJo Siwa's dramatic transformation is a testament to the complex interplay of personal growth, romantic relationships, and the ever-watchful gaze of the public eye. Whether driven by a desire to assert her adulthood, a natural consequence of a loving relationship, or a combination of both, her style evolution is undeniably captivating.

As Siwa continues to navigate her personal and professional journey, her fans and critics alike will undoubtedly remain intrigued by her evolving image and the message it conveys. What remains clear is that she is embracing change, experimenting with new forms of self-expression, and asserting her right to define her own identity.

The saga of JoJo Siwa serves as a reminder that image is not static; it is a fluid and dynamic representation of our ever-changing selves. As we grow and evolve, so too do our tastes, preferences, and ways of presenting ourselves to the world. The key is to embrace authenticity and express ourselves in ways that feel true to our inner selves, regardless of external pressures or expectations.

In January 2025, JoJo Siwa publicly announced her relationship with Kath Ebbs, a 27-year-old Australian content creator. They had been introduced by a mutual friend, G-Flip, six months prior. Siwa had split with her girlfriend Dakayla Wilson in November 2024 and it is believed she hooked up romantically with Kath soon after.

At the 36th Annual GLAAD Media Awards in March, JoJo remarked on her relationship: “I am so happy. I am in a very mature relationship, and it’s beautiful. It’s taught me so much about life. It’s taught me so much about love and respect, and it’s a beautiful thing.” She continued, “It’s different in more ways than I can count. I wouldn’t even know what to say the biggest is ‘cause just everything is so different and special.” Kath even claimed they had discussed marriage.

However, their romance abruptly ended on April 25, 2025, at the Celebrity Big Brother wrap party. JoJo dumped Kath after spending 19 days in the CBB house, where she had grown close to Love Island star Chris Hughes.

Ultimately, Siwa's journey is a reflection of the ongoing process of self-discovery and reinvention that we all experience throughout our lives. It highlights the courage it takes to break free from expectations, embrace change, and express ourselves authentically, even when faced with scrutiny and criticism. In the end, the most important thing is to remain true to ourselves and live a life that aligns with our values and aspirations.