Ford CEO is called out for ‘forgetting’ about its electric Mustang after making public vow brand would ‘never make’ one

Ford CEO is called out for ‘forgetting’ about its electric Mustang after making public vow brand would ‘never make’ one

The automotive world is buzzing after Ford CEO Jim Farley made a rather bold statement: Ford, under his watch, would "never build a Mustang that isn't a Mustang." This comment, seemingly straightforward, has ignited a debate among car enthusiasts, especially considering a certain electric vehicle already proudly wearing the Mustang badge – the Mustang Mach-E.

Farley's words, initially spoken in an interview back in May 2024, recently resurfaced and gained traction across social media platforms. He emphatically stated, "One thing I can promise, however, is that we will never make an all-electric Mustang." He even went on to suggest that pure electric power, while suitable for other applications like Formula E or brands like Rimac, just "wouldn't be right for Mustang." He clarified that electric powertrains could be "Great for other Fords – look at the worldwide success of Transit – but not for Mustang.”

However, many Mustang aficionados were quick to point out the apparent contradiction. Isn't the Mustang Mach-E, a crossover-style electric vehicle, already a Mustang? It carries the iconic pony emblem, a symbol deeply intertwined with the Mustang legacy.

Man in suit speaking.

The Mustang Mach-E is not just an electric vehicle; it's a performance-oriented machine in its own right. The Rally trim, for instance, boasts an impressive 700 lb-ft of torque and 480 horsepower. This translates to exhilarating acceleration, achieving 0 to 60 mph in a mere 3.4 seconds and conquering the quarter mile in just 11.8 seconds. These figures undeniably place it within the performance realm historically associated with the Mustang.

The very decision by Ford to adorn the Mach-E with the Mustang pony logo speaks volumes. The company has openly acknowledged that this was a deliberate marketing strategy, aimed at leveraging the Mustang's powerful brand recognition to attract potential customers to its electric vehicle offering, according to reports. This conscious association with the Mustang name underscores its strategic importance in the Mach-E's market positioning.

The internet has been alive with reactions to Farley's statements. As one X (formerly Twitter) user aptly put it, "So even Ford themselves says the Mach e isn't a mustang. THEN WHY IS THE MUSTANG NAME AND BADGE ON IT???" This sentiment captures the core of the debate: if Ford doesn't consider the Mach-E a "true" Mustang, why brand it as such?

Red Ford Mustang Mach-E driving on a dirt road.

Regardless of Ford's internal classifications, the official "Mustang Mach-E" moniker has, for many enthusiasts, cemented its status as a Mustang vehicle. The name itself carries weight, and the association, whether intentional or not, has shaped the perception of the Mach-E within the automotive community.

The online discourse reveals a spectrum of opinions. One X user offered a humorous perspective: "Hot take, the mach e isnt a bad car, the problem is, its called a mustang, so it immediately makes it terrible." This highlights the expectation and perceptions that the Mustang name carries, which the Mach-E may or may not fulfill for traditionalists.

Another perspective suggests that the Mach-E was initially conceived and marketed as an SUV, with the Mustang name perhaps acting as a trim level or a design influence. One user commented, "Well, if you think about it, the Mach E was just a Mustang trim and marketed as a full electric SUV. But yea, that statement is pretty wild."

2021 Ford Mustang Mach-E GT.

Adding to the complexity, another X user humorously declared, "Love that the mach E is canonically not a mustang despite what people say." This alludes to the subjective nature of the debate, where personal interpretations and feelings towards the Mustang legacy heavily influence opinions on the Mach-E's legitimacy.

The debate extends beyond mere semantics. The Mustang represents more than just a car model; it embodies a history, a culture, and a passionate community. For some, the Mach-E, with its electric powertrain and crossover design, deviates too far from the core tenets of the Mustang ethos.

Amidst this discussion, Ford's recent history of recalls has also been brought to the forefront. The company has faced a significant number of recalls this year, impacting millions of vehicles. These recalls span various models and involve a range of issues, from instrument panel malfunctions to axle faults and potential fuel leaks.

Yellow Ford Mustang Mach-E GT driving on a track.

Specifically, reports highlight that 355,000 models, including the F-550 SC, F-450 SD, F-350 SD, F-250 SD, and the 2025 F-150, were recalled due to problems with the instrument safety panel. Separately, over 103,000 F-150s were recalled due to an axle fault. In addition, Ford announced that 700,000 vehicles were at risk of having a fuel leak problem. These safety concerns further contribute to the current narrative surrounding the brand.

Adding to these concerns, over 850,000 Ford cars were identified as potentially having a software glitch affecting rearview cameras. In April, there were announcements made regarding brake malfunctions, leading to the recall of 148,000 Ford cars. The series of recalls creates a backdrop of scrutiny that influences public perception of Ford's overall quality and reliability.

Returning to the Mustang debate, some enthusiasts have directly questioned the Mach-E's place within the Mustang family. One user inquired, "Did the Mustang Mach E just get disowned from the Stang Family??" Another echoed this sentiment, stating, "The Mach E Mustang is a bit of a different story since it's just an SUV with the Mustang badge, I wouldn't call it a real Mustang."

Red Ford Mustang Mach-E driving on a road.

However, proponents of the Mach-E as a true Mustang point to its sales performance as a validation of its acceptance by a significant segment of the market. The Mach-E has, in certain periods, outsold its internal combustion engine (ICE) Mustang counterpart. For instance, reports indicate that Ford sold 7,226 Mach-E units in August 2024, a 35.3% increase compared to August 2024. In contrast, ICE Mustangs sold 3,235 units during the same period, highlighting the Mach-E's relative success.

These sales figures, coupled with the generally positive reception of the Mach-E, suggest that a considerable portion of the public has embraced the electric vehicle as a legitimate Mustang, regardless of its departure from the traditional sports car formula. It demonstrates a willingness among some consumers to adapt their understanding of the Mustang brand to include electric vehicles.

Ultimately, Jim Farley's bold statement could potentially become a self-fulfilling prophecy. If Ford decides to scale back its electric vehicle ambitions, as some other manufacturers have already done, the Mach-E's future within the Mustang lineage could become uncertain. There has been reporting about companies such as General Motors turning back on previous EV promises.

However, Ford's current trajectory suggests a continued commitment to electric vehicles. The company recently discontinued two of its unspecified models to streamline its focus on electric vehicle development. This indicates a strategic shift towards embracing electrification, rather than retreating from it.

Further solidifying this commitment, Farley stated in August 2025, "Ford is going to deliver what no other automaker has been able to: a family of affordable, adaptable electric vehicles that offer multiple body styles for work and play — including for export — and whose LFP (lithium-iron-phosphate) batteries will be assembled in America, not imported from China." This ambitious vision suggests a long-term investment in electric vehicles and a desire to establish a leading position in the market.

Whether the Mach-E will ultimately remain a part of the Mustang heritage remains to be seen. But in the meantime, the debate rages on, fuelled by passionate opinions, historical reverence, and the ever-evolving landscape of the automotive industry. Ford's decisions in the coming years will undoubtedly shape the future of the Mustang name and its place in the hearts of car enthusiasts worldwide.