British car brand is returning 8 YEARS after its collapse – and it’s bringing back a discontinued model

British car brand is returning 8 YEARS after its collapse – and it’s bringing back a discontinued model

The automotive world is buzzing with the resurrection of Zenos Cars, a British sports car manufacturer known for its lightweight, performance-oriented roadsters. After facing financial difficulties and entering administration eight years ago, Zenos is making a comeback, thanks to the stewardship of AC Cars, the legendary marque behind the iconic Cobra.

Zenos's revival centers around an updated version of its popular E10 roadster, a car celebrated for its minimalist design, exhilarating driving experience, and accessible price point. The original E10 captured the hearts of driving enthusiasts seeking a pure, unadulterated connection to the road. Now, with AC Cars at the helm, the E10 is poised to make a triumphant return, blending its original charm with modern engineering and performance enhancements.

The acquisition of Zenos by AC Cars marked a pivotal moment for the struggling sports car brand. AC Cars, steeped in automotive history and renowned for its Cobra roadster, recognized the potential of Zenos and its commitment to lightweight performance. With AC Cars' backing, Zenos gained access to the resources and expertise needed to revitalize its operations and bring its vision to fruition.

The journey back to production has been a meticulous process, involving careful refinement of the E10's design and engineering. AC Cars has invested significant effort in updating the car's chassis, bodywork, and powertrain, ensuring that the new E10 meets the demands of modern drivers while retaining its original spirit.

One of the most significant changes to the revived E10 is the adoption of a Volvo-sourced 2.0-liter turbocharged engine. This powerplant promises to deliver a substantial increase in power and torque, enhancing the car's performance capabilities and providing an even more thrilling driving experience. The engine's responsiveness and power delivery will complement the E10's lightweight chassis, creating a potent combination on both the road and the track.

Zenos E10 RZ car.

The E10's chassis, constructed from lightweight aluminum, remains a cornerstone of its design. This aluminum structure provides exceptional rigidity and strength while minimizing weight, contributing to the car's agility and responsiveness. The use of recycled carbon fiber composite for the tub further reduces weight and enhances the car's environmental credentials. The new carbon fiber bodywork, crafted by AC Cars, adds a touch of modern styling and improves aerodynamic efficiency.

A working prototype of the updated E10 has already been created, showcasing the progress made in its development. This prototype features a six-speed manual gearbox, a configuration favored by driving enthusiasts for its directness and engagement. The pushrod front suspension provides precise handling and control, allowing drivers to confidently explore the car's limits.

Engineers are currently focused on reinforcing the E10's body structure to handle the increased torque output of the new engine. The original aluminum rear subframe is being replaced with a sturdier steel unit, ensuring that the car can withstand the stresses of high-performance driving. This attention to detail reflects AC Cars' commitment to building a reliable and durable sports car.

Aesthetically, the production model of the E10 will feature subtle restyling, particularly around the lights. These changes will give the car a more modern and refined appearance while retaining its distinctive Zenos DNA. The design tweaks are intended to enhance the car's visual appeal without compromising its lightweight ethos.

The cabin of the E10, known for its minimalist and driver-focused layout, is undergoing a complete redesign. The new interior will feature updated seats, modern switchgear, and a central display unit, providing a more comfortable and technologically advanced driving environment. The goal is to blend the car's raw, track-inspired feel with modern amenities.

Rear view of a black and green Zenos E10 RZ sports car.

The initial model of the revived E10 will carry a price tag of £140,000, reflecting its advanced engineering, high-quality materials, and limited production volume. However, AC Cars is also considering offering less powerful and more affordable versions of the car in the future, potentially broadening its appeal to a wider range of customers.

The return of Zenos Cars highlights the enduring appeal of lightweight sports cars that prioritize driving experience over outright luxury. In a world increasingly dominated by heavy, technology-laden vehicles, Zenos offers a refreshing alternative for enthusiasts seeking a pure and engaging connection to the road.

Meanwhile, in a contrasting turn of events, Bentley, another prominent British car brand, has announced a delay in its electric vehicle (EV) plans. This decision reflects a shift in strategy prompted by a perceived lack of demand for luxury EVs among its customer base.

Bentley, headquartered in Crewe, had previously committed to transitioning to a fully electric lineup by 2030 under its Beyond100 strategy. This ambitious plan included offering only plug-in hybrids and EVs by 2026, with a complete phase-out of hybrids to follow.

However, the company has now revised its EV targets after observing a decline in customer interest in all-electric vehicles. This suggests that Bentley's clientele may still prefer the traditional characteristics of petrol-powered cars, such as their performance, sound, and range.

The interior of a Zenos car with a race car steering wheel, a manual shifter, and a fire extinguisher.

As a result of this shift in market sentiment, Bentley now plans to renew three of its existing models with petrol engines instead of immediately pursuing electric versions. This decision allows the company to cater to its current customer base while continuing to explore the potential of electric vehicle technology.

The delay in Bentley's EV plans highlights the challenges faced by automakers as they navigate the transition to electric mobility. While the long-term trend toward electrification appears inevitable, consumer preferences and market conditions can influence the pace of adoption.

Bentley's decision to prioritize petrol-powered models in the short term suggests that the company is taking a pragmatic approach to its electrification strategy. By focusing on its core strengths and catering to its existing customer base, Bentley aims to ensure its continued success in a rapidly evolving automotive landscape.

The contrasting fortunes of Zenos Cars and Bentley illustrate the diverse landscape of the automotive industry. While Zenos is betting on a niche market of driving enthusiasts seeking lightweight performance, Bentley is adapting to the evolving preferences of its luxury clientele.

Ultimately, both Zenos and Bentley are striving to deliver exceptional vehicles that meet the needs and desires of their respective customers. Their distinct approaches reflect the wide range of options available to car buyers in today's market.

The automotive industry remains a dynamic and ever-changing landscape, with manufacturers constantly adapting to new technologies, consumer preferences, and market conditions. The stories of Zenos Cars and Bentley serve as reminders of the challenges and opportunities that lie ahead.